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Showing posts from July, 2018

Pay-Per-Click advertising - These businesses should invest in it right away

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Many Digital Marketing Company in India strictly relies upon Content marketing along with SEO for driving traffic to a website. While this looks quite impressive on paper, but the reality is - in case you have invested in a bad or ‘under-performing’ company providing SEO services in India , driving traffic to your website can take years!!! That’s where Pay-per-Click advertising comes into picture. In this advertising model, in simple terms, you buy visits to your website - and you pay each time one of your ad is clicked. This means that traffic is driven ‘in-organically’ to your website, when you invest in a company providing PPC services in India . In this article, we discuss which businesses should invest heavily and strategically in PPC model, rather than depending and waiting for a provider company offering SEO services in India to show its magic. Read along. Businesses offering professional services, like Lawyers, Doctors, Dentists, Engineers, etc: Professional services h

Understand the power of SEO and promote your Business to new heights

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Search Engine Optimization (or SEO) in simple terms are techniques and strategies put together by a SEO Service Company to boost the page rank of a website. These techniques are in-line with a Search Engine’s policies (for example, Google) which must be followed by any website wanting to rank high on the Search Engine Result Page (SERP). If your website doesn't adhere to those policies, then there are high chances that your website might be penalized and getting its rank downgraded - which might cause huge loss to your business as well. That's why choosing the right Digital Marketing Company to promote and optimize your business website is important. How SEO helps to boost your business? More Traffic to your website : It is a notable fact that a SEO optimized website brings in much more traffic as compared to others, which directly means an increase in your user-base. This is the cheapest form of marketing for collecting and analyzing the user databases, so that you ca